Bainbridge extends SailForce relationship
By IBI Magazine
Bainbridge Marine, a UK marine wholesaler based in Southampton, has chosen long-standing sales partner SailForce to promote its entire product range throughout the UK and the Republic of Ireland.
According to Bainbridge, the new joint venture will extend to product and marketing strategy, resulting in significant cost benefits for both companies. It will also provide Bainbridge customers with a single point of contact for a wide portfolio of product sales.
"We have had a long and successful relationship with SailForce," reads a Bainbridge statement. "SailForce currently promote and sell our entire product range in Scotland and the North and sell our Lewmar and Marlow ranges nationwide. This arrangement has proved beneficial to both parties and resulted in discussions to explore ways in which the relationship could be strengthened."
Bainbridge Marine is a leading wholesale distributor in the leisure marine industry, representing a wide range of products from top international brands such as Marlow Ropes, Lewmar, Teleflex and Hella. The company supplies over 7,000 products to chandlers, boatbuilders, riggers and marine engineers.
SailForce is an independent marine sales firm that specialises in electronics, electrical, controls, boatbuilding, general chandlery, clothing, ropes and rigging.
(6 January 2009)
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