Eliminator expands to larger facilities
By IBI Magazine
California-based Eliminator Boats will move this month to a new production facility in Riverside. A story in the Riverside Press Enterprise noted that the new facility is three times larger than the old one. Elminator, according to the story, produces about 200 high performance boats each year, ranging in price from US$75,000 to US$850,000. Brandie Leach, Eliminator's vice president of marketing, told the paper that an increase in international orders prompted the move. "With the market doing what it's doing, we still can't get out of our own way," Leach told the paper, noting that finished boats had to be constantly moved from the production lines in order to start new boats. Leach said domestic orders are slow, but that international business has picked up. A dealer in Dubai has asked the company to ship six of its boats overnight on jets, at a shipping cost of $50,000 per boat. Eliminator has shipped six so far, with plans to send more. Leach said that Eliminator looked at relocating its facilities to Arizona, Nevada or Texas, but the company wanted to maintain its 100-strong workforce. A local "fast-track" program offered by the town of Riverside allowed construction of a building in two years. The company's new Perris headquarters is part of a larger US$30 million development called Eliminator Business Park, which includes 15 industrial buildings. Leach said the company has been in talks with a propeller producer and a group that makes customized off-road quad vehicles to fill other buildings.
(7 April 2008)
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